Welcome to Ubiquitous

We love taxis

We love their iconic shape, which offers a high impact canvas for showcasing any product or brand.

We love taxis because they achieve goals for even the most exclusive brand, help reach sales targets for consumer products and have the potential to take high street brand awareness to a new level.

We know how to make taxi advertising an integral part of your campaign; providing a much richer brand experience for consumers.

Quite simply, we love taxis! We’ve pioneered advertising on taxis for the last 30 years; our directors have been instrumental in the creation of every taxi format available, so we fully understand how to tailor taxis to suit a brief.

Why advertise on black cabs? Their iconic nature helps shape the urban landscape; their trusted service is renowned and their premium heritage is envied globally. What better platform for a brand?

New Campaigns

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Campaign of the moment

Client

Zoopla

Campaign title

Smarter property search

Strategy

This 6-month taxi campaign aims to deliver comprehensive London coverage as part of Zoopla’s national multi-channel ad campaign. The aim is to highlight Zoopla’s detailed market knowledge via multiple ‘local’ copy variances across the impressive taxi fleet; thus closing the gap on market rivals and delivering increased exposure and leads for Zoopla estate agent members.

Client Comment

Ubiquitous Taxi Advertising client Zoopla logoZoopla is fast becoming a household brand because of our track record in providing consumers with the information they need to help find their next home and make better-informed property decisions. We are really excited by the opportunity offered by using uniquely liveried taxis to engage specifically with Londoners as part of our wider multi-channel national advertising campaign.
Alex Chesterman
Founder & CEO of Zoopla

Campaign of the moment

Client

Samsung

Campaign title

Galaxy Note

Strategy

To launch our new format for London, the SuperLivery, we sought out an advertiser who would create a campaign to showcase our new ‘taxi domination’ opportunity. As luck would have it, Samsung was looking for a ‘media first’ opportunity to launch the Galaxy Note, so booked 100 SuperLivery cabs for three months in London, as part of a bigger integrated launch campaign for their new product.

Client Comment

Ubiquitous Taxis client Samsung logo“The Galaxy Note is a fantastic mobile device. Taxi advertising was a perfect media vehicle for our key target audience - busy people who work hard but have a life. Our close relationship with Ubiquitous enabled us to maximise the media potential to its fullest.”
Cheil UK

Campaign of the moment

Client

Glaceau

Campaign title

All in good taste

Strategy

The core objective for Glaceau has been to generate brand awareness and visibility of their Vitamin Water range to an urban audience who need hydrating.

Client Comment

Ubiquitous Taxi Advertising client Glaceau logoGlaceau Vitamin Water have continued to use a range of outdoor media this year to drive awareness of their brand across London. Taxis have played a key part in our strategy, helping to create longevity for the outdoor campaign and drive eye-catching broadcast awareness of Glaceau’s colourful identity.”
Elise Gill
Planning Manager, Vizeum

Campaign of the moment

Client

Freelancer.co.uk

Campaign title

Outsourcing for Everyone

Strategy

Freelancer.co.uk is supporting an online marketing campaign with a London domination pack of Ubiquitous SuperSides. In total 500 taxis will broadcast the Freelancer.co.uk word across the streets of the capital for the next month, reaching an audience of talented business and creative professionals who accommodate freelance work, or are looking for freelancers for a project!

Client Comment

Ubiquitous Taxi Advertising client Freelancer.co.uk logoWe recognised that we urgently needed a broadcast angle to our marketing campaign that would complement our online activity and reach our target audience, whenever and wherever they might be in London. Fortunately Ubiquitous were able to quickly accommodate us, ensuring our 500 Freelancer.co.uk black cabs were on the road in no time at all!
Saif Bonar
UK Manager, Freelancer.co.uk

Campaign of the moment

Client

Europcar

Campaign title

freeDeliver

Strategy

Europcar’s creative hook was to ask people what they would do with the extra hour gained from the freeDeliver service. Creative copy captured the imagination across taxis, 48 sheets and Underground D6 panels and, by combining Twitter activity, public response to #myextrahour was broadcast on selected DOOH screens. Importantly for this campaign, taxis conveyed the freeDeliver message to people above ground in central London, where coverage from other street-level outdoor media was light.

Client Comment

Ubiquitous Taxi Advertising client Europcar logoThe combination of traditional posters and taxis enabled us to effectively and creatively convey the freeDeliver message to people on the street, and by adding digital screens into the mix we experienced true customer engagement by broadcasting feedback to the #myextrahour Twitter stream. A great example of Outdoor and social media working in tandem.”
Ken McCall
Managing Director, Europcar Group UK

When is a taxi not just a taxi?

When it’s a Ubiquitous taxi.

Click here to see our video…