Welcome to Ubiquitous

We love taxis

We love their iconic shape, which offers a high impact canvas for showcasing any product or brand.

We love taxis because they achieve goals for even the most exclusive brand, help reach sales targets for consumer products and have the potential to take high street brand awareness to a new level.

We know how to make taxi advertising an integral part of your campaign; providing a much richer brand experience for consumers.

Quite simply, we love taxis! We’ve pioneered advertising on taxis for the last 30 years; our directors have been instrumental in the creation of every taxi advertising format available, so we fully understand how to tailor taxis to suit a brief.

Why advertise on black cabs? Their iconic nature helps shape the urban landscape; their trusted service is renowned and their premium heritage is envied globally. What better platform for a brand?

New Campaigns

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Campaign of the moment

Client

Safilo

Campaign title

Carrera

Strategy

Carrera, the international sports fashion eyewear brand has teamed up with Ubiquitous for a 4 month campaign to promote its latest range – a reinterpretation of a vintage Carrera style. 400 SuperSides depicting the new sunglasses will run as part of the brands ‘Jump into the Sun’ campaign across London. Using SuperSides across a large fleet of taxis guarantees Carrera the coverage they are after and will ensure they engage with cosmopolitan Londoners and international visitors who will be in the capital this summer.

Client Comment

Ubiquitous Taxi Advertising client Safilo logo

“Our Carrera 6000 sunglasses are one of our sleekest designs to date, with a real vintage feel to them. By working with Ubiquitous we are able to link the very essence of the brand by promoting it on one of London’s most iconic symbols – the black taxi. Our fleet of Carrera branded taxis will reach a broad audience, while simultaneously providing an individual experience; a perfect fit for our ‘Jump into the Sun’ campaign.”

Gabor Kereszturi
Safilo UK Country Manager

Campaign of the moment

Client

Sky

Campaign title

F1™ HD

Strategy

For the launch of Sky Sports F1™ HD and the beginning of the new Formula 1™ season, Sky Sports introduced a fleet of liveried taxis, each designed in different colours of a Formula 1 team. The campaign, which was planned and booked by IPM, is to create awareness of a brand new channel dedicated to Formula 1™, Sky Sports F1™ HD. The taxis are liveried to represent Formula 1 cars from the Red Bull Racing, Force India, Renault Lotus and Sauber teams, complete with sponsorship decals and bodywork shading.

Client Comment

Ubiquitous Taxi Advertising client Sky logo

The eye-catching liveried taxis are the latest element of Sky’s innovative multimedia marketing campaign to support the recent launch of Sky Sports F1™ HD and Sky’s F1™ coverage, bringing Formula 1™ to viewers like never before.

Simon Gregory
Marketing Manager at Sky Sports

Campaign of the moment

Client

MAC

Campaign title

London Fashion Week

Strategy

M.A.C Cosmetics, the Official Makeup Brand of London Fashion Week, has launched a London taxi advertising campaign to coincide with the event. The campaign will see 145 exclusive M.A.C branded taxis deliver a memorable and high impact campaign to millions of London consumers. The highly creative campaign is designed to leverage M.A.C’s sponsorship and to complement its other advertising channels during this time.

Client Comment

Ubiquitous Taxi Advertising client MAC logo

As official makeup brand of London Fashion Week we are looking forward to another unforgettable season of makeup artistry. Our team of international artists and creative masterminds will be working backstage where technique and artistry are admired and cutting edge trends will be set. Working with Ubiquitous provides the perfect creative platform to illustrate our involvement and highlight that M.A.C epitomises fast moving fashion.

Belinda Pickford
General Manager, M.A.C Cosmetics, UK and Ireland

Campaign of the moment

Client

Zoopla

Campaign title

Smarter property search

Strategy

This 6-month taxi campaign aims to deliver comprehensive London coverage as part of Zoopla’s national multi-channel ad campaign. The aim is to highlight Zoopla’s detailed market knowledge via multiple ‘local’ copy variances across the impressive taxi fleet; thus closing the gap on market rivals and delivering increased exposure and leads for Zoopla estate agent members.

Client Comment

Ubiquitous Taxi Advertising client Zoopla logo

Zoopla is fast becoming a household brand because of our track record in providing consumers with the information they need to help find their next home and make better-informed property decisions. We are really excited by the opportunity offered by using uniquely liveried taxis to engage specifically with Londoners as part of our wider multi-channel national advertising campaign.

Alex Chesterman
Founder & CEO of Zoopla

Campaign of the moment

Client

Samsung

Campaign title

Galaxy Note

Strategy

To launch our new format for London, the SuperLivery, we sought out an advertiser who would create a campaign to showcase our new ‘taxi domination’ opportunity. As luck would have it, Samsung was looking for a ‘media first’ opportunity to launch the Galaxy Note, so booked 100 SuperLivery cabs for three months in London, as part of a bigger integrated launch campaign for their new product.

Client Comment

Ubiquitous Taxis client Samsung logo

“The Galaxy Note is a fantastic mobile device. Taxi advertising was a perfect media vehicle for our key target audience - busy people who work hard but have a life. Our close relationship with Ubiquitous enabled us to maximise the media potential to its fullest.”

Cheil UK

When is a taxi not just a taxi?

When it’s a Ubiquitous taxi.

Click here to see our video…