Welcome to Ubiquitous Taxi Advertising

We love taxi advertising!

We love the iconic nature of taxi advertising, which offers a high impact canvas for showcasing any product or brand.

With us you’ll create brand status, achieve goals, launch products, open stores, reach new audiences - the scope is endless!

We know how to make taxi advertising an integral part of your campaign; providing a much richer brand experience for consumers.

Quite simply, we love taxis! We’ve pioneered advertising on taxis for the last 30 years; our directors have been instrumental in the creation of every taxi advertising format available, so we fully understand how to tailor taxis to suit a brief.

Why advertise on black cabs? Their iconic nature helps shape the urban landscape; their trusted service is renowned and their premium heritage is envied globally. What better platform for a brand?

New Campaigns

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Campaign of the moment

Client

Microsoft

Campaign title

Microsoft Office 365

Strategy

Microsoft is bringing free Wi-Fi to London taxi passengers from March 2013 for the very first time, via a network of 225 branded cabs. The three-month Wi-Fi sponsorship initiative is part of a wider campaign that aims to showcase the benefits of Microsoft’s business solutions to its key audience of business managers and decision-makers via an interactive advertiser hub.

Client Comment

Ubiquitous Taxi Advertising client Microsoft logo

“London is an important city for global business and providing effective solutions for hardworking people is a key focus for us. Offering free Wi-Fi in taxis is a great way to demonstrate how Microsoft provides benefit to people in London. Additionally, there’s the opportunity for passengers to explore our mobile hub during their journey, via their smartphone, which is full of information that could be useful to their everyday tasks.”

Philippa Snare
CMO, Microsoft

Campaign of the moment

Client

Natixis Global Asset Management

Campaign title

Mind Over Market

Strategy

Getting around London can be as difficult as navigating volatile financial markets. Natixis Global Asset Management believes they have answers to both. Their Durable Portfolio Construction® investment philosophy takes on today’s complex investment environment and their Ubiquitous London Taxis get the Mind Over Market message out by building awareness and driving traffic to their dedicated site, durableportfolios.co.uk. The same message is further enhanced via tip-seats and branded receipts.

Does not imply endorsement of Natixis Global Asset Management’s investment philosophy.

Client Comment

Ubiquitous Taxi Advertising client Natixis Global Asset Management logo

Nothing says durable quite like a London Taxi. So when we looked for the best opportunity to introduce Durable Portfolio Construction to the City there was no question that a cab decked out in our message would be an ideal choice. We’ve heard from our clients and our staff that the cabs stand out and make a lasting impression.

Dave Goodsell
SVP Corporate Communications, Natixis Global Asset Management

Campaign of the moment

Client

Kate Spade

Campaign title

Kate Spade New York

Strategy

Fashion label Kate Spade New York has teamed up with Ubiquitous to brand London taxis, capturing the attention of consumers across the streets of the capital. The eye-catching SuperSides, booked and planned by Farrar Media and PSI, illustrate the hallmark crisp colours and exuberant designs synonymous with the Kate Spade New York brand. Vibrant pink branded receipts ensures the Kate Spade New York name remains with passengers long after they have reach their destination.

Client Comment

Ubiquitous Taxi Advertising client Kate Spade logo

“The quintessentially British black cab provides a stylish platform to promote the Kate Spade New York brand in a unique and dynamic way. Taxi advertising will capture the attention of consumers when they are on the high street in a purchasing mind-set and in close proximity to stores selling all the ranges advertised.”

Kyle Andrew
SVP Global Marketing, Kate Spade New York

Campaign of the moment

Client

Carmex

Campaign title

@ILoveCarmex

Strategy

Iconic brand Carmex teamed up with Ubiquitous for a winter campaign, which sees the brand feature on taxis for the first time. Carmex wanted to communicate its fun and quirky products to shoppers and tourists in the capital and knew that taxis were the perfect way to do this. As a celebration of their 75th birthday, the Carmex creative encouraged passengers and the public to tweet @ILoveCarmex a photo of the taxi for a chance to win Carmex goodies.

Client Comment

Ubiquitous Taxi Advertising client Carmex logo

London continues to be one of the most popular destinations for Christmas shoppers across the world, so capturing the attention of these consumers is a key focus for us. Both black cabs and the Carmex® brand are worldwide icons and the combination of the two will help our brand to dominate the streets with an instantly recognisable burst of colour. Taxi advertising will not only showcase the quirky side of the brand, but also will captivate the attention of consumers from all walks of life when retail stores selling Carmex® products are in easy reach.

Farrah Gray
UK Communications Manager

Campaign of the moment

Client

Prime Location

Campaign title

PrimeLocation.com

Strategy

Leading property website PrimeLocation.com has branded hundreds of London cabs as part of a major marketing initiative. The campaign is designed to further increase the brand’s already strong awareness and drive even more business to its member agents. Unique to this campaign, each taxi has a different combination of locations on its side, with no two taxis featuring the same set of locations, demonstrating the geographical scope of PrimeLocation.com.

Client Comment

Ubiquitous Taxi Advertising client Prime Location logo

“Following on from the success of our livery campaign for Zoopla earlier this year, we were keen to run a similar campaign for our PrimeLocation.com brand, targeting London property buyers and renters along with overseas visitors to the capital. Each taxi in our latest campaign is unique, with different London locations featuring on each cab, reminding property-interested consumers of all the great locations across the city where we have properties available.”

Alex Chesterman
Founder & CEO of Zoopla Property Group

When is a taxi not just a taxi?

When it’s a Ubiquitous taxi.

Click here to see our video…