Faithless have faith in the power of taxis
Created date
Wednesday, June 30, 2010
When top dance duo, Faithless, looked to give their latest shows and albums stand out, they looked to Ubiquitous Taxis.
As part of their campaign to launch their new album and tour, they offered fans free rides and a chance to listen to the album in the taxi. Fans could also record their album reviews via an installed webcam and win free tickets to the gigs if they spotted the fully designed Liveries around town.
It really was a totally integrated campaign as taxis also featured heavily in the current single’s video.






