Nokia free cabs show the way

To celebrate Nokia’s Ovi Maps, a fleet of Ubiquitous Taxis has been unleashed on Birmingham, London, Glasgow and Edinburgh, offering fares for free.

Each special taxi has been fitted with a Nokia X6 handset so passengers could try out the Nokia Ovi Maps service and track their journey turn using the voice navigation system.

All of our taxi drivers were schooled in how to use the phones and one, Perry Julian, was also filmed for the day to show how effective the PR exercise was for Nokia.

Nokia will also be running a viral campaign, based on the taxi based event.