PR Event

Check Em Lads

Submitted by Lauren Denham on Thu, 12/20/2012 - 16:17

Check Em Lads teamed up with Ubiquitous to run a superside campaign in the capital, in the run up to the charity’s 10th anniversary. Phil Morris, who started the Check Em Lads charity, campaigns for men to be pro-active about testicular cancer and his ethos remains the same as it did from the outset, “My aim in establishing Check em Lads was to find a way that was accessible, educational and supportive and importantly, informal”.

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Check Em Lads

Crocs ‘Evolve’

Submitted by Lauren Denham on Fri, 08/10/2012 - 11:47

As part of their latest campaign, Crocs have launched their first taxi advertising campaign with Ubiquitous, to publicise how they have ‘evolved’ as a brand. The crocodile emblazoned liveries are roaming around London for the next year promoting store locations, their Facebook page and the brand mantra ‘We’ve evolved’. Numerous promotional tools have been used to amplify this campaign; including driver briefing sessions, where cabbies were educated about the brand and informed about the latest Crocs promotions, branded receipts will also offer passengers a discount on Crocs products.

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Hershey's - Reese's Sampling

Submitted by Abbie Johnson on Thu, 04/05/2012 - 15:52

In order to create visual impact, Hershey’s utilised taxi advertising in their ‘Reese’s Perfect’ campaign. 10 bright liveries lit up the streets of London and drew willing passengers aboard for a free chocolate peanut butter give away. Each driver was given a range of branded confectionary from the original peanut butter cup to the aptly named ‘nutrageous’ bar to hand out to their passengers. The freebies were an unexpected surprise and gratefully received, helping to raise awareness of the brand in the UK.

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Hershey's Reese's Peanut Butter

"Cabmageddon"

Submitted by Lauren Denham on Tue, 03/20/2012 - 16:36

The “Cabmageddon” competition gave shoppers and party goers free rides home on the busiest night of the year! The free rides were also promoted in the press which meant everyone was looking to get a free ride. A Facebook competition also gave lucky winners the chance to get a free ride by dropping a pin on a map to show where they lived and why they were the most deserving of a free ride! To add extra goodwill and Christmas sparkle, a special build taxi had red antlers added to the roof.

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Tommy Hilfiger Store Launch

Submitted by Lauren Denham on Thu, 12/08/2011 - 10:25

Ubiquitous taxis were an integral part of the advertising campaign for the exclusive opening of the new Tommy Hilfiger store on Brompton Road; a star studded event, which enjoyed a guest-list of ultra-glam celebrities. The taxis showcased outside the store, to create maximum brand exposure and chauffeured VIPs to the exclusive after party at Mark’s Club. The Tommy taxis were the talk of the town with their illuminated roof bows that added a Christmassy feel to the streets of London.

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Violin Exhibition Event

Submitted by Lauren Denham on Fri, 11/04/2011 - 16:58

Five of our very best Ambassador drivers were on hand at the IP Expo event, where Violin was exhibiting. The taxis showcased and circled the vicinity of Earls Court to create maximum brand exposure. A press shoot also took place to capture the superside design created especially for the brand. Finally the brand message was driven home by the drivers’ wearing Violin t-shirts.

Courvoisier Punch anyone?

Submitted by Lauren Denham on Fri, 09/16/2011 - 16:11

Courvoisier took their signature ‘punch’ on tour around Edinburgh during the Fringe Festival with the help of our brightly branded taxis. The taxis were on hand to transport key clients and journalists to the most exclusive events during August. To share the Courvoisier love, our Ambassador drivers were given hand-outs to distribute to passengers, including the recipe for the famous punch and the history behind the brand.

Kim Kardashian's Perfume Launch

Submitted by Lisa Barnett on Wed, 07/27/2011 - 08:22

The streets of London came alive on Wednesday 8th June when Kim Kardashian made her first UK appearance at Debenhams on Oxford Circus to promote her new perfume “Kim Kardashian”. On hand was our very own Kim Kardashian branded taxi which spent the day showcasing outside Debenhams as well as chauffeuring her PR team around London. Our Ambassador driver Perry Julian said he had never had “so many photos taken of his taxi before!”

Vodafone gets London Calling

Submitted by Lisa Barnett on Fri, 05/06/2011 - 14:56

As part of Vodafone’s commitment to provide the best service in London, hundreds of branded taxis get mobile phone chargers, helping Londoners stay in touch and, Vodafone customers can even pay for their ride with their phone, at no extra charge.

Barbie & Ken Taxi brightens up London's Fashion Week

Submitted by Lisa Barnett on Tue, 02/22/2011 - 16:10

Barbie and Ken return in a Ubiquitous taxi

The most glamorous couple (ever) are back together. And they are just in time for everything equally glam at the London Fashion Week.

To celebrate, Ubiquitous have five Barbie and Ken branded liveries, complete with Tip Seats, Rear Windows and branded Receipts currently on the London roads. You won’t miss them as they are resplendent in bright pinks and blues!

It’s hard to believe Ken was first introduced in 1961 and he looks amazing for someone in his 50s. As Barbie is a lady it is rude to tell you her age.

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