Taxi Advertising

Transforming everyday journeys

Submitted by Barton on Thu, 03/28/2013 - 09:45

Some of our followers may be aware that at the start of March we put a campaign on the road for Microsoft that signified a new dawn in the evolution of taxi advertising. For the first time ever, there is now a fleet of London Hackney Carriage taxis featuring free Wi-Fi and NFC marketing. This new opportunity goes under the moniker ‘CabConnect’ and is the latest in a long line of innovations from the team here at Ubiquitous. (watch the video for a quick immersion: https://vimeo.com/64050045)

What does it take to become an icon?

Submitted by Barton on Mon, 10/22/2012 - 16:30

Here at Ubiquitous we like to talk about icons; we truly believe that the black cab is an icon and we go so far as to say so in our strapline, iconsonicons. But what is it we mean by this? What is it that makes something iconic and therefore worthy of more note than something that is simply famous?

Video: 
See video

Let's talk on the way

Submitted by Barton on Wed, 09/12/2012 - 10:16

Do you feel like there are precious few moments in the day when you get to do the little things?

The best service is not always the easiest service

Submitted by Sarah Christmas on Mon, 04/16/2012 - 14:30

So far this year we’ve been fortunate enough to secure a number of campaigns from fashion and cosmetics clients; some have used taxi advertising before, so are familiar with the medium, but others have been harder to win; they’re new to taxis and so had to be persuaded of the brand benefits. Added to this, many prestige clients are based outside the UK and may be unfamiliar with how taxi advertising looks in this country.

"Cabmageddon"

Submitted by Lauren Denham on Tue, 03/20/2012 - 16:36

The “Cabmageddon” competition gave shoppers and party goers free rides home on the busiest night of the year! The free rides were also promoted in the press which meant everyone was looking to get a free ride. A Facebook competition also gave lucky winners the chance to get a free ride by dropping a pin on a map to show where they lived and why they were the most deserving of a free ride! To add extra goodwill and Christmas sparkle, a special build taxi had red antlers added to the roof.

Video: 
See video

THE ROAD TO SUCCESS IS ALWAYS UNDER CONSTRUCTION*

Submitted by Andrew Barnett on Thu, 02/23/2012 - 11:42

In this industry, not a day goes by without someone asking me how business is. The natural response of course is to respond by casting business in a slightly more positive light than might actually be the case; I imagine I’m not alone in doing that.

Syndicate content