Taxi Marketing

Intelligent Taxi Advertising
Latest Taxi Intelligence
    May 2008 - Selfridges

    PARIS HILTON ARRIVES IN UBIQUITOUS STYLE. There was only one choice of vehicle for the ubiquitous Paris Hilton as she arrived at her perfume launch at Selfridges - a branded cab provided by Ubiquitous Taxis. Director Lisa Barnett said: "I thought Paris looked absolutely gorgeous, very Ascot".
    -Harriet Dennys, Media Week
    Click to view photo
    June 2008 - Paramount Pictures

    To launch their latest blockbusters, Paramount turned to branded Ubiquitous taxis to achieve extensive publicity for 3 releases: Indiana Jones and the Kingdom of the Crystal Skull, Iron Man and Kung Fu Panda.
    Click to view photo
    Flexisides

    Flexisides - invented by Ubiquitous - are the very latest format innovation. They offer a unique strategic long-term branding opportunity with a high OTS. Key messages can be easily updated regionally, seasonally or tactically for ultimate flexibility.
    Click to view photo
    April 2008 - LG Mobile

    Running until the end of August 2008, a national campaign for LG saw over 600 black-cabs carry the striking LG Secret creative in major UK cities. John Barton, UK sales and marketing director, said "Results confirmed that the Megaside is a highly visible medium which delivered an excellent return on investment"
    Click to view photo
Testimonials
Solgar
"Solgar Vitamin and Herb has used Ubiquitous for an annual PR event for the past three years and each year the level of service has been superb, both in terms of the office support and the drivers themselves.  It is always important at these events to make sure that the suppliers you use have the same level of customer care as your own, especially when they are directly interacting with your clients and Ubiquitous certainly meets this expectation.  I would have no hesitation in recommending Ubiquitous to any company."
Marie Kendal, Marketing Director. Solgar
PUIG
"The objective for our Caroline Harrera 212 fragrance pre-Christmas campaign was to achieve key city presence. The taxis featured specially adapted creative executions taken from our print campaigns and they really turned heads! In total we booked 855 taxis across 8 major UK cities with a further 500 in London for a month-long pre-Christmas burst. This turned out to be one of the most talked about advertising campaigns we have run. The taxis delivered standout when compared to other outdoor formats used in the past. Our staff, retailers and partners all loved the t axis and the service provided by Ubiquitous was both professional and supportive throughout."
Simon Tuplin, Marketing Manager. PUIG UK
Insight
"We hosted a Summer Party for over 500 guests at the Royal Academy of Arts and Ubiquitous provided 20 branded taxis for the event. This was very popular with our guests and I was extremely pleased with the level of service shown by both the taxi coordinators and the drivers. With the demands of an event of this scale, their expertise and professionalism on the night was exceptional.
Thuy Trinh, Event Manager. Insight Investment

LG Mobile
"In Early 2006, LG became the launch advertiser for Ubiquitous Megasides, with a 3-month campaign featuring the LG U880 mobile handset on 200 London taxis.  The campaign objective was to retain our high-level advertising profile, whilst using a more cost-effective, longer-term media platform.  To measure effectiveness, we carried out awareness research, which revealed that during this three-month period LG exceeded its awareness targets for 2006.  The results confirmed for us that Megasides are a unique, cost-effective and highly visible media, which, when combined with the professional, passionate and enthusiastic service offered by Ubiquitous, delivered an excellent return on investment.  As a result of this success, in March 2007 we repeat-booked the Megaside campaign with Ubiquitous for our new handset, Shine."
John Barton, Sales & Marketing Director, LG Mobile
Sagem
"We are very pleased with our Superside and Megaside campaign. My marketing and design teams have commented on the intelligent and efficient way it was managed by Ubiquitous."
Michael R Smart, Managing Director, Sagem Communications
Artemis
"The objective was to increase awareness among the general public. Ubiquitous provided the ideal solution with a high profile, cost-effective campaign across major UK cities... with the added bonus of the drivers themselves being enthusiastic about the brand they carry on their cabs."
Mary-Jane Moore, Head of Marketing, Artemis Investment Management
Colt
"The quality service provided by Ubiquitous resulted in great customer recall and a significantly increased brand presence in London. They are passionate about their work, meticulous about delivery and have an unrivalled attention to detail. We consider Ubiquitous a business partner - we plan, execute and evaluate together."
Mark Savage, Director of Group Communications, COLT
Givenchy
"The taxi campaign we ran for Ange ou Demon in September 2006 was definitely a success. We had a strong print advertising campaign running at the same time, so cannot attribute results by media channel, but overall we experienced a sales uplift.Moreover, the taxis created a buzz among both retailers and our sales force, who saw them many times; a lot of customers at our counters also mentioned that they had seen our taxis.There was a high frequency of brand exposure due to the length of the campaign, which contributed to the overall success."
Kareen Lafon Levacher, Marketing Director, Givenchy UK