We Love Our Clients
In Early 2006, LG became the launch advertiser for Ubiquitous Megasides, with a 3-month campaign featuring the LG U880 mobile handset on 200 London taxis.
The campaign objective was to retain our high-level advertising profile, whilst using a more cost-effective, longer-term media platform. To measure effectiveness, we carried out awareness research, which revealed that during this three-month period LG exceeded its awareness targets for 2006.
The results confirmed for us that Megasides are a unique, cost-effective and highly visible media, which, when combined with the professional, passionate and enthusiastic service offered by Ubiquitous, delivered an excellent return on investment.
As a result of this success, in March 2007 we repeat-booked the Megaside campaign with Ubiquitous for our new handset, Shine.
