- 71% of adults say they often notice advertising on taxis
- 38.4m trips by taxi are taken every month
- Reach is overwhelmingly young 61% is 15-44 and 63% ABC1
- Taxis reach areas that can't be reached by other media
- Taxis travel an average of 126 miles per day in populous city centre locations
- Awareness can be delivered very quickly - taxis can dominate and 'own' city centres unlike any other media
- 15-34s are 24 times more likely than average to have noticed taxi ads in the last week
- Our creatives move! And, unlike other outdoor advertising, they're at eye-level
- Taxi ads are seen close to point-of-sale, when consumers are shopping and in the mood to buy
- Taxi interiors deliver a more detailed message to a captive audience with time to respond directly via mobile phones. Average dwell time is over 20 minutes
- Black cabs are world famous and have been used for decades by premium and luxury brands
- By law, taxis have to be kept excellent condition
Taxis vs Radio
- 80% of radio ads are heard in the home - wrong place at the wrong time
Taxis vs TV
- 50% of people believe there are too many ads on TV
- 1/3 of people agree they're more likely to remember ads on taxis than on TV
Taxis v Press
- More people see taxi advertising each week than read The Mirror, Daily Telegraph, FT and the Guardian combined
- More people see taxi advertising weekly than read the Radio Times, Hello, Heat and FHM combined
Taxis v London Underground
- Taxis offer solus stand-out - there are 12 different formats on the Underground, with ads usually side by side
- Reduce a 48-sheet tube campaign by just 25 panels and cover only suffers by 6%. Divert the budget into a Ubiquitous taxi advertising campaign and reach millions above ground
Taxis v Buses
- 90% of taxis are in city centres compared to 31% of buses
- Reduce a Carlton bus campaign from 500 to 200 buses and adult coverage only reduces by 2%. Diverting the budget to a Ubiquitous taxi campaign could dominate city centres
