Campaign title

Seasonal Range Launch

Campaign Goal

Re-inforce brand identity and promote new ranges

Target Audience

18-45

Campaign Details

Guess are regular advertisers with Ubiquitous Taxis as they have seen how our moving medium makes them ‘the talk of the town’.

A premium brand that has a broad customer base, Guess use taxis as they resonate with their target audience and also complement their brand and products.

From brand building to store openings, Guess have found taxi advertising to be an adaptive medium that can work to fulfill all their objectives.

Achievements

Due to the success of the campaigns, Guess have tripled their taxi advertising activity in 2010.

Campaign title

Ovi Maps Launch

Campaign Goal

Promote launch of Nokia Ovi Maps 'free forever' and drive sales through special taxis fitted with Nokia X6 handset, so passengers could try out the service and track their journey using the voice navigation system.

Target Audience

25-44 ABC1s

Campaign Details

As well as the specially kitted out taxis, all of our taxi drivers were schooled in how to use the phones as an effective point of sale.

Achievements

The real success of this campaign comes from the feedback from our drivers and the PR achieved. Highlights include… a journalist from Vogue House who actually rang Nokia in the back of his cab and bought a phone… thought the phone was as clever as the iphone… passengers ‘really chuffed’ by the free rides and they definitely provoked passengers into asking about the phone… one passenger suggested that it would be enhanced by a keypad and the driver explained that there would be a version out soon and to look out for it.

Campaign title

The Biggest Conversation

Campaign Goal

To ensure continued growth in listeners

Target Audience

Radio listeners in London

Campaign Details

From the road to the radio. Taxi advertising for LBC has proven to be a massive success in driving people to the station. Audience numbers have grown massively which LBC have openly equated, in part, to the success of their ads on our taxis.

One person who is particularly happy (and we hope he now loves taxis as much as we do) is Sony Nominee Nick Ferrari who actually gave one of his breakfast shows from the back of one of our taxis. Nicks’ show has shown a record reach increase of 37.4%.

Achievements

Audience reach over first 3 months of taxi campaigning grew from 787,000 to 907,000 – with a total year on year increase of 25%.

Campaign title

Europes most frequent flyer to Brazil

Campaign Goal

The objective was to increase awareness of Tap schedules to and from Lisbon, Porto and Madeira. Plus, push new and aggressive pricing policy.

Target Audience

Adult Leisure Travellers

Campaign Details

In a highly competitive, price led, market, Tap Portugal needed more than just a price point that stood out. You have to do something different when you are competing against home grown businesses such as easyjet and British Airways. Tap Portugal ran over 300 SuperSides for 3 months to drum initial business, followed by a series of long term Liveries to ensure the brand stayed front of mind for customers contemplating Portugal as a holiday destination. Branded receipts were also used as an effective call to action.

Achievements

Campaign met all sales and marketing goals in London and the M25 regions with an increase in number of visits and calls to their ticket offices. Plus, an increase in bookings to website was associated with the taxi campaign.

Campaign title

Vodafone Taxi Grand Prix

Campaign Goal

To raise awareness of Vodafone HTC magic handset and sponsorship of the Team Vodafone McLaren Mercedes.

Target Audience

Mobile phone users

Campaign Details

This is the perfect example of how taxis can be used as part of a very integrated campaign. Through an online portal, customers joined in a virtual taxi grand prix based on mileage accrued by our drivers in F1 emblazoned taxis.

Each driver was fully briefed in using the phone to track them, using GPS. The drivers also became like human point of sale, offering any customers the chance to use one of the phones, for free, for the duration of the journey.

The campaign was not a hard sell but showed the variety of ways in which taxis could be used for brand, sale and as an online/offline public relations and viral experience.

Achievements

Massive PR and over 8000 teams signed up for the event.

Campaign title

Good Stuff

Campaign Goal

The objective of the taxi campaign was twofold, to raise awareness of the ‘Good Stuff’ and lastminute’s unique TV ad ‘The Mexican Thumb Wave’.

Target Audience

Mass Public

Campaign Details

Many Ubiquitous advertising campaigns are generally more involved than simply placing an ad on our taxis.

The 540 taxis that were operating nationally promoted the ‘Feel Good’ campaign but some were also utilised to promote the Last Minute Pop Up Store openings, offering Free Rides, and a ‘Celebrity Shuttle’ for their Culinary Cabaret Evening to launch London Restaurant Week.

In this campaign some of our drivers also became an elite team of PR operatives offering free rides to the public raising and becoming brand ambassadors for the forthcoming ‘Mexican Wave’ TV ad.

The 540 taxis that were operating nationally, also highlighted Last Minute Pop Up Store openings with Free Rides and a ‘Celebrity Shuttle’ for their Culinary Cabaret Evening to launch London Restaurant Week.

Achievements

A totally integrated campaign that highlighted to Lastminute that taxi advertising is an effective medium to use in tandem with their TV ads.

Campaign title

Visit CATA countries

Campaign Goal

Raise awareness of the travel and tour operators offering holidays to the different CATA countries; Guatemala, Costa Rica, El Salvador, Nicaragua, Honduras and Panama.

Target Audience

ABC1s

Campaign Details

CATA used Ubiquitous to create a staged marketing campaign to promote the suppliers of holidays to their countries.

At launch, Ubiquitous arranged a public relations exercise, where all the individual Ministers and Ambassadors, plus the English travel tour operators, assembled for a photoshoot at Marble Arch. The event co-incided with the World Travel Market at Excel to maximize impact.

To then achieve consumer goals, a 6 month megaside campaign took place with each taxi promoting a different country and a different operator.

Achievements

The campaign was very successful as each tour operator, saw substantial growth in searches and hits to the CATA country pages within their websites, as well as an increase in bookings.

Campaign title

New Brand Launch

Campaign Goal

Raise awareness of the new brand amongst intermediaries and, most importantly, the end investor.

Target Audience

AB1 with £50,000+ investable assets

Campaign Details

When you are talking to people who are looking for investment opportunities, it is essential that they are ‘comfortable’ with your brand.

Ignis understand this and have placed a lot of emphasis on their ‘out of home media strategy’. As well as national press, they advertise across road and rail as visibility outside is fundamental to the success of their campaigns and, with taxis in particular, can get their brand in to the affluent streets where buses and other forms of advertising can not reach.

Achievements

Increase in product sales matched by ‘a cost effective sense of ubiquity’.