Guess
London is a key City for us and we have been looking for a medium we could call our own for some time.
We ran our 1st campaign with Ubiquitous in 2009 and the feedback from everyone was excellent. We also ran a Bus campaign but decided that Taxis offered us much more so we ran a 2nd campaign and have now committed to more activity in 2010; we’re also looking at the rest of the UK.
Ubiquitous understand what we are trying to achieve with our Brand and they also have amazing attention to detail and offer incredible service levels.
Marina Pieri, Advertising Manager
Deloitte
Having Deloitte branded taxis visible across the Capital has been a creative extension to our national advertising campaign.
The high quality finish to our 60 white liveried taxis, combined with the attentive and personable service delivered by Ubiquitous has been first-class.
They have always provided courteous and reliable drivers throughout our 12 month contract and this innovative brand-building activity has been much talked about by our clients and our people
Sarah Williams, Brand and Innovation
Givenchy
The taxi campaign we ran for Ange ou Demon in September 2006 was definitely a success.
We had a strong print advertising campaign running at the same time, so cannot attribute results by media channel, but overall we experienced a sales uplift.
Moreover, the taxis created a buzz among both retailers and our sales force, who saw them many times; a lot of customers at our counters also mentioned that they had seen our taxis.
There was a high frequency of brand exposure due to the length of the campaign, which contributed to the overall success.
Kareen Lafon Levacher, Marketing Director
Artemis
The objective was to increase awareness among the general public.
Ubiquitous provided the ideal solution with a high profile, cost-effective campaign across major UK cities… with the added bonus of the drivers themselves being enthusiastic about the brand they carry on their cabs.
Mary-Jane Moore, Head of Marketing
LG
In Early 2006, LG became the launch advertiser for Ubiquitous Megasides, with a 3-month campaign featuring the LG U880 mobile handset on 200 London taxis.
The campaign objective was to retain our high-level advertising profile, whilst using a more cost-effective, longer-term media platform. To measure effectiveness, we carried out awareness research, which revealed that during this three-month period LG exceeded its awareness targets for 2006.
The results confirmed for us that Megasides are a unique, cost-effective and highly visible media, which, when combined with the professional, passionate and enthusiastic service offered by Ubiquitous, delivered an excellent return on investment.
As a result of this success, in March 2007 we repeat-booked the Megaside campaign with Ubiquitous for our new handset, Shine.
John Barton, Sales & Marketing Director
Insight Investments
We hosted a Summer Party for over 500 guests at the Royal Academy of Arts and Ubiquitous provided 20 branded taxis for the event.
This was very popular with our guests and I was extremely pleased with the level of service shown by both the taxi coordinators and the drivers.
With the demands of an event of this scale, their expertise and professionalism on the night was exceptional.
Thuy Trinh, Event Manager
Solgar
Solgar Vitamin and Herb has used Ubiquitous for an annual PR event for the past three years and each year the level of service has been superb, both in terms of the office support and the drivers themselves.
It is always important at these events to make sure that the suppliers you use have the same level of customer care as your own, especially when they are directly interacting with your clients and Ubiquitous certainly meets this expectation.
I would have no hesitation in recommending Ubiquitous to any company.
Marie Kendal, Marketing Director
TAP
Thanks again to you, your team and Ubiquitous Taxis for assisting TAP Portugal in meeting its sales and marketing goals during our recent marketing programme in London and the M25 regions. Your flexible pricing and taxi availability to suit our programme, design and budget was very much appreciated, especially with the short notice we had for you to deploying the vehicles when approvals had finally come from our joint sales & sponsor - Tourismo Portugal.
As you know our aim was to raise the awareness of the airline, its destinations and competitive fares in our highly aggressive and price sensitive industry. My colleagues in the London ticket office commented how many more people were visiting them for fare & availability enquiries while mentioning they had seen “TAP Taxis” buzzing around London with a pricing message.
Not only colleagues here, but UK visiting TAP personnel from head office had been sending messages/phone photos to friends and colleagues around the world – with one stating “The only way to travel in the air and on the ground – TAP Portugal”. We have also seen a steady rise in direct bookings to our website – fytap.com – which was also emblazoned on the taxis.
In short, I believe we have gone a long way to attain our goal which Ubiquitous Taxis has played an important part. I am sure we will work again when the opportunity arises.
Thanks again with kind regards
Graham J. Irwin, Marketing Manager
Solgar
When it comes to exceptional customer service we know that Ubiquitous will go the extra mile literally! Providing a tailored, personalized and friendly service we are able to rely on Ubiquitous to understand our requirements, whilst delivering an impactful campaign within our budget. This is why we return to them year after year.
Sandra Alexander, Marketing & Communications Executive
Heals
Ubiquitous were a pleasure to work with from start to finish.
The team made the process simplistic and handled every aspect of the project seamlessly from the initial brief, to assisting with the design of the logo for the taxis, making sure our logo looked correct on the cabs, communicating our brand to the fleet of drivers and even organising our 200th Birthday Party taxis.
Our cabs looked wonderful and were a great advertising medium for our company during our bicentenary celebrations. Many thanks again to Ella and the team at Ubiquitous.
Nicola Fisher & Jessica Rembert, Marketing Team
Artemis
Taxis have been an important cornerstone to our media mix. They provide the ideal high profile creative canvas whilst being a cost effective media solution.
Katharine Silk
The Communications Store
Thank you so much for all your help. It has been great to work alongside such professionals who have made the whole process a lot easier.
We have really enjoyed this activity and the feedback we have had has just been fantastic – very worthwhile and Dr.Hauschka are thrilled.
Ellie Goblet d’Alviella, Account Director
Korean Air
We believe taxi advertising is a perfect platform for Korean Air to promote the brand in a highly visible, stylish format, on the iconic black cab shape. Suddenly on the very busy streets of the affluent West End and City of London, Korean Air is everywhere!
Jeongsoo Park, Korean Air's Regional Manager UK, Ireland & South Africa
Hamelin
Mark the taxi driver was absolutely fantastic and made the whole exercise far simpler to execute than it might have been, He could not have been more helpful or amenable if he tried, and helped out on so many things that we would never have expected him to and really made a huge difference to the whole project. His ‘can do’ attitude is a credit to both him and Ubiquitous and I would now never hesitate to use either of them again, he was a great addition to the promotion and could not report back on him more highly, a thoroughly nice person who was a huge help to us far beyond his required duties!
Kyrsten Halley Brand Manager
Bella Vie
Just a quick note to say THANK YOU for making my job very easy – once again you’re a pleasure to deal with.
Rebecca Davies - Positive Thinking - Account Director
Tommy Hilfiger
‘As one of their largest retail openings in Europe to date, Tommy Hilfiger wished to generate significant impact and buzz around their new Brompton Road Store. PSI’s mission was to help support this launch from an OOH perspective – creating brand stature and engagement with a uniquely Tommy-twist, and achieving stand-out in a marketplace saturated with luxury fashion brands. A core focus was to cover primary transport access to the new Store - we therefore decided to harness the iconic status of the London black cab, working with Ubiquitous to create a full livery design in the Fall-Winter Collection Tartan. For the first 3-days of activity, we additionally fitted cab roofs with large bespoke illuminated bows – using the fleet to reward high spending customers with journeys to / from the Store, conveying press and client VIPs to / from the launch night venues, plus generating impact through drive-by and sampling initiatives’.
James McEwan – Group Business Director, PSI
Lovestruck.com
Lovestruck’s target audience of single professionals are prolific taxi users, making it an ideal addition to our hyperlocal marketing strategy. January/February is a key ‘dating season’, so we look forward to Lovestruck-branded taxis pointing London’s singles in the right direction!
