The space on taxis has developed over many years to ensure all campaigns are maximised. To find out more on any of the formats, just click on the links below. Or for more information on the development of these formats, and our part in their history, click here.

Taxi Formats

The Space to be Creative

SuperSides

  • The broadcast format
  • Delivers high-volume and coverage
  • Ideal for medium and short term campaigns

Liveries

  • The long term brand builder or the short term high impact attention grabber
  • The most creative of canvases
  • Ideal for PR events
  • Enhance campaign with your own elite fleet of taxis and drivers, educated on your brand and products, for one-to-one marketing

MegaSides

  • The creative impact of a Livery with the broadcast value of a SuperSide
  • High impact, high volume
  • Ideal for short and medium term campaigns

FlexiLiveries

  • Developed to allow advertisers to easily and cost effectively update their message
  • A unique strategic long-term branding opportunity
  • Delivers ownership of taxi medium
  • Permanent presence in key locations = high OTS
  • Allows key messages to be easily updated regionally, seasonally & tactically

Receipts

  • Brand placed directly in the consumers hand
  • Can be integrated with other activity such as online or press campaigns
  • Many imaginative formats can be created
  • Ability to add a response mechanism for further accountability of your campaign

Rear Windows

  • Eye level advertising internally and externally
  • Easily viewed by passengers, pedestrians & motorists
  • 2 way vinyl that displays your advert without impairing the driver’s vision

Tip Seats

  • Regular users of taxis are overwhelmingly ABC1 & Business people, which account for 85% percent of London taxi journeys
  • TipSeats are a natural extension of the exterior campaign
  • They carry more detailed information and the passenger has the opportunity to read the message at leisure
  • The average length of a taxi journey is 25 minutes, very valuable dwell time enabling the client to inform and educate their potential customer

Screens

  • New 9” Digital screens installed in select taxis
  • Enhance exterior taxi campaign to include your TV ad on the interior
  • Ability to create bespoke content for taxi users
  • Brings a new dimension to your campaign in the back of the taxi!
  • Reaches an upmarket audience who are traditionally low TV viewers