Thanks again to you, your team and Ubiquitous Taxis for assisting TAP Portugal in meeting its sales and marketing goals during our recent marketing programme in London and the M25 regions. Your flexible pricing and taxi availability to suit our programme, design and budget was very much appreciated, especially with the short notice we had for you to deploying the vehicles when approvals had finally come from our joint sales & sponsor - Tourismo Portugal.

As you know our aim was to raise the awareness of the airline, its destinations and competitive fares in our highly aggressive and price sensitive industry. My colleagues in the London ticket office commented how many more people were visiting them for fare & availability enquiries while mentioning they had seen “TAP Taxis” buzzing around London with a pricing message.

Not only colleagues here, but UK visiting TAP personnel from head office had been sending messages/phone photos to friends and colleagues around the world – with one stating “The only way to travel in the air and on the ground – TAP Portugal”. We have also seen a steady rise in direct bookings to our website – fytap.com – which was also emblazoned on the taxis.

In short, I believe we have gone a long way to attain our goal which Ubiquitous Taxis has played an important part. I am sure we will work again when the opportunity arises.

Thanks again with kind regards

Graham J. Irwin, Marketing Manager

TAP